What if you just don't give a rip about your subject? What if the very thought of it is stupefying? How are you ever going to write about it?
By loading your brain with ideas. Other people's ideas. Great thoughts that have endured the ages. But be careful! Loading your brain does not mean stealing or plagiarizing. All I'm telling you to do is put good stuff in so that good stuff will come out.
Another writer taught me this. Get a good thesaurus of quotations. The one I like best is The International Thesaurus of Quotations by Rhoda Thomas Tripp. Of course it is out of print but Amazon offers used ones for $1.97 (as of this writing). There are others out there. What you want is one that is organized by ideas. For example, if I need to write yet another thing about the importance of education, I might load my brain by reading the sections on education, ignorance, employment, wisdom, etc. Read away -- but not so long that it turns into procrastination.
Then go take a shower or go for a walk, whatever relaxes you and lets your brain work things out on its own without your interference.
Now. Go back to your computer and start brainstorming. Do not look at the thesaurus again -- it is very easy to plagiarize by accident. Think back on what you've read and try looking at the same idea from a different angle. Keep messing with it until you have something.
Something. Anything. Once you get started, the ideas will flow faster than you can type them.
Oh! And if you decide to buy a book, how about do me a favor and buy it through this site. Thanks a bunch.

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